Nice to meet you!

— I'll tell you a little more about me

I am a Mallorcan creative user experience consultant with a mediterranean-flavored, who practices the principles of human-centred design, offering fluid, intuitive and meaningful experiences in digital products. I firmly believe that a product designer must have great patience to listen, empathize, synthesize, iterate, tell stories and have a craft skill to create a stunning design.

I’ve been helping brands, agencies and startups in their digital battles for over 20 years. My work focuses on bringing an agile design process to business strategy, research and design methodologies for the development of products that demonstrate the direct impact that design has on user satisfaction and the goals set.

Clients, brands, startups & friends

— I had the privilege of working with

CP Proximity, DDB Barcelona, Havas Media, Dec BBDO, BeRepublic, Ogilvy, Tiempo BBDO, 21 Buttons, HBO, Bacardi, Tous, Mango, Pronovias, Editorial Planeta, Telefónica, CEAC, 

Audi, Desigual, Lavazza, Volkswagen, Škoda, Jack Daniel’s, Munich, DGT, Warner Music, Eristoff, Bombay, Danone, Coca-Cola, Martini, Barceló Hoteles, TVE, TV3, Banco Sabadell & muchas más.

My daily life

— Step 1

Redefining the problem.

Understanding users to define unmet needs.


Design Research.
User Research.
Strategic Design Planning.
Trends / Market Analysis.
User Journey Maps Creation & Analysis.
Experience envisioning.
Insights for Innovation.

— Step 2

Generation of ideas.

To create ideas that allow to generate proposals of differential value.

Co-creation and co-ideation workshops.
Ideation with elements of rapid prototyping.
Concept Development.
Value Proposition Canvas.
Development of personalised dynamics for the teams.
Lean Thinking.
Customised design toolkits.

— Step 3


Build a prototype of the product or service as a learning and communication mechanism.

Wireframes and flow navigation.
Mock Ups & Demos.
BluePrints Service.
Conceptual prototypes.
User test.
Stakeholder feedback.
Technical viability.

We fight together!

A cup of coffee or tea is on me. Cheers!