Research, wireframing, prototyping and product design,
. Desigual Mag .
Your new lifestyle magazine, with all the topics and ideas to make your life cooler!
I worked as an intern at Desigual for one year where I worked with the marketing and development team, lead by Pere Quintana and Sergio Garcia. During that time we developed Desigual’s first life style, an app where brand lovers were to feel behind the scenes.
To offer a unique, provocative, surprising and different lifestyle and cultural content experience to Desigual users, where they can get into the brand’s lifestyle, live the catwalks from the inside and convey the brand’s philosophy in every news item.
It was crucial to think about surprising the brand lovers, we wanted them to feel part of every activity related to Desigual, offering them a unique experience was our first objective.
To structure the content with new values, far from the conventionalisms, the brand bets for surprising technologically.
INSIDE THE BOX
We use the latest technologies to offer you unique experiences in order to bring you closer to our values.
Independence, innovation, optimism, improvement, commitment and something as important as ‘Fun & Profit’.
The research was divided into two central objectives. The first, as it is a lifestyle, we analyzed large digital content platforms and the second part focused on the search for new disruptive technologies.
We track user interface design patterns for general, reusable solutions to common problems.
We analyzed and tested different technologies that would bring users closer to the brand, we wanted part of every action.
Based on the research found in the project’s discovery period, a person, Ana Albadalejo, was developed who helped us make decisions about prioritizing content and custom features for brand lovers.
MODEL · 31 YEARS OLD
Alicante, model settled in Madrid and working since she was 15 years old. In love with her work, sunny days and chocolate desserts.
Spend quality time with family and friends.
Explore new places in the city.
Manage schedules and budgets.
Too many notifications from different channels.
Sustainability in fashion as well as in the rest of the planet.
DEVICES SHE USE
APPLICATIONS SHE USES
Instagram, Twitter, Trip Advisor, Youtube, Google, Pinterest.
We considered several characteristics and flows. We imitate through prototypes until we organise our hierarchy.
At this point, we needed a design that offered the right type of information with a clean interface that compliments the brand colours.