My role

Research, wireframing, prototyping and product design,

Duration

Primavera-Verano
2015

. Desigual Mag .

Your new lifestyle magazine, with all the topics and ideas to make your life cooler!

I worked as an intern at Desigual for one year where I worked with the marketing and development team, lead by Pere Quintana and Sergio Garcia. During that time we developed Desigual’s first life style, an app where brand lovers were to feel behind the scenes.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

Challenge

To offer a unique, provocative, surprising and different lifestyle and cultural content experience to Desigual users, where they can get into the brand’s lifestyle, live the catwalks from the inside and convey the brand’s philosophy in every news item.

Goals

It was crucial to think about surprising the brand lovers, we wanted them to feel part of every activity related to Desigual, offering them a unique experience was our first objective.

01

SURPRISE

To structure the content with new values, far from the conventionalisms, the brand bets for surprising technologically.

02

INSIDE THE BOX

We use the latest technologies to offer you unique experiences in order to bring you closer to our values.

03

PERSONALIDAD

Independence, innovation, optimism, improvement, commitment and something as important as ‘Fun & Profit’.

Research

The research was divided into two central objectives. The first, as it is a lifestyle, we analyzed large digital content platforms and the second part focused on the search for new disruptive technologies.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

UI PATTERNS

We track user interface design patterns for general, reusable solutions to common problems. 

NEWEST TECHNOLOGIES

We analyzed and tested different technologies that would bring users closer to the brand, we wanted part of every action.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

Stories

Based on the research found in the project’s discovery period, a person, Ana Albadalejo, was developed who helped us make decisions about prioritizing content and custom features for brand lovers.

Ana Albadalejo

MODEL · 31 YEARS OLD

MADRID

BIO

Alicante, model settled in Madrid and working since she was 15 years old. In love with her work, sunny days and chocolate desserts.

MOVITATIONS

Spend quality time with family and friends.

Explore new places in the city.

FRUSTRATIONS

Manage schedules and budgets.

Too many notifications from different channels.

WISHES

Sustainability in fashion as well as in the rest of the planet.

FAVOURITE COLOR

Yellow

DEVICES SHE USE

Apple devices.

APPLICATIONS SHE USES

Instagram, Twitter, Trip Advisor, Youtube, Google, Pinterest.

Architecture

We considered several characteristics and flows. We imitate through prototypes until we organise our hierarchy.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

Design

At this point, we needed a design that offered the right type of information with a clean interface that compliments the brand colours.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

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