My role

Product UX / UI Designer

Duration

Spring-Summer
2015

. cuBS .

The device that improves relations between customers and the bank in the most personal environment, at home.

cuBS, a device that uses the internet of things and allows to control the domestic expenses and to stimulate in the smallest of the house a culture of the saving.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

Challenge

Our client, Banco Sabadell, wanted to reinforce the loyalty of its customers through an emotional bond, creating a disruptive solution to make the bank tangible within the homes.

Goals

To explore a new form of physical presence, through an electronic device and the creation of an experience to make the bank tangible in the homes of our customers.

01

DREAMS

Schedule, follow and share the evolution of your family’s dreams.

02

CONNECTIVITY

Intuitively connect your smartphone to your cuBS device.

03

SECURITY

Control banking transactions with total security.

Research

Together with the Banco Sabadell team, we carried out an exhaustive analysis of the market in search of solutions and user interface patterns.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

COMPETITIVE ANALYSIS

We track the market to identify and evaluate the strengths and weaknesses of the competition, to make the right decisions.

UI PATTERNS

We explore different solutions with the aim of finding improvements for main actions of the application.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

Wireframes

That the users felt the control and security in their decisions, was key for the choice of the user interface that we finally raised.

Design

We use the guidelines set by Banco Sabadell and apply the look and feel of the brand.

Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead
Product-Designer-Barcelona-Digital-UI/UX-Design-Lead

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